When Yamaha Motor Co. Ltd. was formed in July 1955, it was effectively the latest addition to the motorcycle manufacturing industry, where some 150 companies were competing for survival. In the history of Yamaha Motor, the spirit of the challenge of those early years is immediately recognisable, which forged and continues to permeate what has now become a large multinational, which continues to pursue the objective of being a protagonist among the best. In-depth knowledge of 2-stroke technology led the company to diversify its business in 1960 by entering the outboard engine market. In 1970 the ZS-1 650cc was launched, the first four-stroke for Yamaha which, during the same decade, further diversified its business with the production of countless new products, including ATVs or four-w.
